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Social Media manager blues

You know social media can be fun and addicting, but did you also know that you can experience social media burn-out?

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I never really thought about it until I found myself getting really snarky after a couple of days couped up inside (thanks to crappy skies from the #RoughFire) and using the time indoors to get ahead on some social media work. The problem with being on Facebook for your clients is that it is all too easy to switch over to your personal page and that, my friends, is where the trouble begins.

Checking in on your many friends and pages you follow is great when it is just a couple of times a day. I enjoy idling over my coffee and checking out the stream of posts and have to admit I often log back in before I head off to bed in the evenings. Its all good – those posts on daily activities, shares of the California wildfires, and other assorted posts seem interesting and worth scrolling through. Try checking in all throughout the day, though, and it starts to get trivial and monotonous. Who are these people and why are they posting all this drivel? And am I contributing to the drivel – the constant play by play of an ordinary day in the life of an ordinary person? Is the stuff I share interesting or just more mind-clutter?

Over the weekend at home, alone with social media, I found myself becoming very snarky. I had to delete several posts I wrote because they were just too negative and, well, rude. If you really want to know the truth. I’m a pretty happy, positive person but social media was getting me down.

Then I remembered this: Distraction, Overwhelm & Self-Care Online by Meighan O’Toole. I belong to a Facebook group that Meighan started for creative business owners (one of my favorite groups, along with the Ladies of the JMT group), and she found herself in a similar state one day. She created a PDF you can download and read again and again (as I just did) and wrote a post about finding herself struggling to feel productive, creative, and relative online. I immediately ticked through the list and realized, no – I have not had any interaction in real life this weekend, and yes, I’ve been aimlessly clicking around looking for something that just isn’t going to be found online.

I gave myself permission to write this post as a way of reminding myself to stop and go outside and to not look for real life online, and to to hopefully remind you to do the same. And now I’m stepping away from the computer!

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